Vital Farms (VITL) Stock IPO Date: Opens Next Week

Pasture-raised egg producer Vital Farms plans to IPO next week under the ticker symbol "VITL."  VITL stock should be a Hot IPO as the company hits on a lot of key areas such as ESG, Organic, Cage-Free Eggs, and seems to go above and beyond to treat their hens with dignity.  The company isn't releasing a lot of shares so it has the potential to be a home run just like Beyond Meat (BYND) was.

Vital Farms (VITL) IPO Details:

IPO Price Range: Likely $18-$20
Float Shares:  7,812,500 (8,984,375 fully purchased by underwriters)
Share Outstanding: 39,175,767
Sales:  $140.7 Million in 2019 vs $106.7 million in 2018
Gross Profit: $42.9 Million in 2019 vs $34.8 Million in 2018

Vital Farms is an ethical food company that is disrupting the U.S. food system. They have developed a framework that challenges the norms of the incumbent food model and allows them to bring high-quality products from their network of small family farms to a national audience. This framework has enabled Vital Farms to become the leading U.S. brand of pasture-raised eggs and butter and the second largest U.S. egg brand by retail dollar sales. Their ethics are exemplified by their focus on the humane treatment of farm animals and sustainable farming practices. Vital believe these standards produce happy hens with varied diets, which produce better eggs. There is a seismic shift in consumer demand for ethically produced, natural, traceable, clean-label, great-tasting and nutritious foods. Supported by a steadfast adherence to the values on which Vital was founded, they have designed our brand and products to appeal to this consumer movement.