YELP stock is rising to $61 this morning after Deutsche Bank upgraded shares to Buy with an $81 price target. Deutsche Bank views Yelp as a great local and mobile play and sees revenues hitting $1 billion in five years.
Yelp is very addicting, you check in on your mobile phone everywhere you go, you write reviews, and find great restaurants and businesses. You can even get free drinks at the bar, a free order of fries at select restaurants just by checking in. On top of the check in deals, Yelp offers Yelp Deals. Yelp is now competing with Groupon (GRPN) and will eventually steal market share. Yelp also bought a reservation service called SeatMe. SeatMe will eventually be integrated into Yelp and compete with OpenTable (OPEN). My Price Target on YELP is $190 for 2016-2018.
I've like Yelp (YELP) since the mid $40's after the company beat earnings. Yelp is a stock I actively trade in my trading account and one of my largest positions in my retirement account.
